Museum of Jewish Heritage
36 Battery Place
New York, NY 10280
A morning full of amazing speakers, Lean UX Hackathon in the afternoon.
Featured speakers from GE, Intuit, LivingSocial, PayPal, American Express and many more.
We all know that innovation in large companies is hard. Inertia combined with business realities make it difficult for teams to move fast and drive innovation. Over the past few years, Intuit has been on a transformational journey to become a premier innovative company by embracing the principles of design thinking and lean experimentation. This talk will show how organizations can build new capabilities to enable cultures of entrepreneurship and experimentation.
Based on 10 years designing, managing and conducting market research, I had the opportunity to start with a blank slate on a recent project. In the interests of limited time and tight budgets, I started to experiment with lean techniques for doing research better, and discovered that a lot of what we take for granted about the research process, from study design, to recruitment, to the way we actually talk to customers, is broken. Based on what we learned on that first project, and each project since, I've started to develop some lighter-weight, less expensive and time-consuming, and ultimately more useful ways to conduct research that helps brand and product managers make decisions, and grow business.
This session focuses on the challenge of maintaining alignment and focus across multiple product teams, especially in large organizations, where concurrent iteration cycles could lead to their own tracts of failure and discovery. We’ll explore how different parts of the Lean UX cycle can go off track and how this can be mitigated without creating turf wars or bureaucracy, while also addressing the challenges of leadership, communication, and management that can be amplified in a rapid-cycling iterative environment.
Think about a product or feature you worked on and launched recently at your organization. Now think about the process the team followed to define and build that product. Did the team work slow or fast? Was the process successful or frustrating? Where were the bottlenecks? Where and when did the team validate ideas with users? Was the outcome awesome? Or, did the team sweep the wreckage into the dustbin? This presentation describes how a small UX team examined its process and leveraged lean principles to build a stronger foundation for product discovery. Learn practical techniques to evaluate your UX process, organize tools and techniques, and build a culture focused on customer value and product quality.
Today’s designers and developers face many challenges of scaling their products, their audience, and their workflow so they can continue to create amazing experiences. Andrew will talk about designing for context and utilizing design systems as a method for scaling from one to many.
At any large company, it can be difficult for a UX team be innovative: the roadmap is pre-determined; quick fixes are the objective; revenue and new features are often prioritized over fixing what’s broken. Combine that with an aging infrastructure, and true innovation seems like an impossible goal. This session will examine how the K12 UX team at Hobsons found very small ways to innovate within existing constraints, and gradually built on those successes to move toward the forefront of the company’s product development process. By focusing first on tiny innovations, it is possible to iterate toward big changes within your organization.
How do you take a gigantic organization like PayPal and begin to transform the experiences? Engineering is often the key blocker in being able to achieve a high rate of innovation. In this talk, Bill Scott will give specific examples on implemented Lean UX in a 13,000 person company, re-factored the technology stack and changed the way engineers work with design & product partners. In addition, Bill will provide additional examples that go back to his early days writing one of the first Macintosh games to his more recent work at Netflix and the power of treating the user interface layer as the experimentation layer.
A full walkthrough of a Lean UX cycle complete with sketching, customer validation and lots of team collaboration.
Join us on March 1st, 2013 in NYC for the first in a series of Lean Day events. This one is focused on UX.
An amazing array of speakers from some of the biggest companies in the world will show you how they’re implementing Lean Startup, Lean UX and Design Thinking in their worlds.
In the afternoon, you’ll take all the knowledge gained from the morning’s speakers and put it to work in our Lean UX Hackathon. It’s going to be a great day.
Tickets start at $249 so get yours early! Buy tickets now.
Also, keep an eye out for future Lean Day events from Neo.com.
We’re thrilled to be bringing on so many terrific sponsors for this event. What this means for attendees is the opportunity to try out some of the best products available to your product development and design teams.
Loop11 has graciously offered the first 50 ticket buyers a free $350 project.
In addition, Usertesting.com and Protoshare will be raffling off subscriptions to their products. There’s talk of amazing t-shirts and Rosenfeld Media will be extending a nice discount on all of their products as well.
All the more reason to join us in NYC on March 1st. Get your tickets here
We’ve secured a block of rooms at the W Downtown NYC at a special rate for attendees of Lean Day: UX. When you contact them to book tell them you’re with the conference and they will provide the reduced rate. Looking forward to seeing you in NYC!
We’re thrilled to announce the addition of Emily Holmes, Director of K12 User Experience at Hobsons, to the Lean Day: UX lineup. Emily manages a team of user experience designers and human factors specialists to support SaaS products that are used by over 5 million K12 students in more than 80 countries.
A visual designer and entrepreneur, she has previously been an exhibit and graphic designer for an interactive children’s science museum, an IA and front-end developer for a Fortune 5000 company, the founder and partner in a successful web consulting business, and the proprietor of a stained glass studio that designed, produced and sold glass giftware to galleries and catalog companies around the world.
We’ve put together the timeline for Lean Day: UX. Here’s how the day is going to flow:
8am – doors open/breakfast
9am (sharp!) Opening remarks (Jeff Gothelf)
9:15 – 9:40 – Andrew Crow
9:45 – 10:10 – Lionel Mohri
10:15 – 10:40 – Farrah Bostic
10:40- 11:00 – Coffee!
11:00 – 11:25 – Emily Holmes
11:30 – 11:55 – Tom Illmensee
12:00 – 12:25 – David Panarelli
12:30 – 12:55 – Bill Scott
1:00 – 2:00 Lunch!
2:00 – 4:45 Lean UX Hackathon Workshop with Melissa Keene & Christina Goldschmidt.
(Afternoon coffee will take place from 3:15 – 3:30)
We had an amazing day yesterday. Thank you to the speakers, attendees, volunteers and staff. Lean Day: UX 2013 was a huge success!
[Jeff]
